Fruitful Creative CoYours Truly Boutique hummingbird mark
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Fruitful Creative CoYours Truly Boutique hummingbird mark
Proposal for Yours Truly Boutique

Everyday luxury, ready for your January launch.

Photography, video and a social plan that open your shop with confidence, built around the way you describe the brand.

Early January
One big day on set that turns into a whole library of photos and clips.
14 days later
Everything delivered, ready for your site and your feed.
End of January
You open the shop with images that stop the scroll.
Woman in an olive blazer and light denim sitting on a white studio floor, wearing tortoiseshell sunglasses and looking off to the side
What we heard

Six sisters, one clear idea: clothing worth living in.

Yours Truly Boutique makes comfort wear with as little synthetic material as possible, designed to be loved and lived in. Your brand deck is done, your website is ready and your domain is set. The imagery and a plan for your first posts are what is left.

You launch in limited drops every two months, starting with a women's knit shirt and pants set in cream and black. The first shipment leaves Portugal on December 18 and should arrive 7 to 14 days later.

Your biggest worry is being scrolled past. This proposal answers it with a look that stops the thumb, a launch plan that builds an audience and a steady rhythm for every drop after.

Product
Women's knit set in cream and black
Stock
Ships December 18, arrives 7 to 14 days later
Where it shows up
Website, Instagram and paid ads
Rhythm
A new limited drop every two months
The look

Three looks, one brand.

You asked for a timeless, classy finish with the polish of a magazine cover, shown in everyday life. The shoot day is built around three looks, shown here as inspiration.

Woman in a cream knit set standing against a white wall
Oversized grey knit sweater with white pleated trousers, cropped at the shoulders
Person pulling a cream ribbed sweater over their head against a grey wall

Magazine clean

Soft studio light and room to breathe. These are the frames for your homepage and shop.

Beige knit sweater laid on a patterned rug beside a wood table
Woman in a beige knit sweater and brown trousers hugging her knee, in white sneakers
Smiling woman pulling a cream turtleneck up over her nose

Everyday

Real moments in the places your customer lives: campus, coffee dates and errands.

Soft cream and camel knits folded together, close up
Close crop of a ribbed cream turtleneck held at the chin
Ribbed cream knit folded on a cane and wood chair

Up close

Knit texture, stitching and the hummingbird, shot tight so the quality shows.

These are Pinterest finds, collected as inspiration for how the finished images could look. They are not Fruitful shoots and belong to their original creators.

In motion

Four video references for the clip library and your homepage loop.

Woman in an oversized cream bouclé knit with her hand at her chin, looking off to the side
UGC

Try it on

A creator-style try-on, the format for your reels and stories.

Watch on Pinterest
Woman in a taupe ribbed turtleneck looking off frame against a pale wall
Premium

Motion

The polish of a magazine cover, moving. A reference for your looping homepage header.

Watch on Pinterest
Hand smoothing a taupe striped crew neck knit laid flat on a boucle sofa
UGC

Unboxing and feel

How the piece feels in hand, the format for stories and ads.

Watch on Pinterest

These are video references on Pinterest. They open in a new tab and are not Fruitful shoots.

Built around your palette
  • Homepage
  • About page
  • Shop page
  • Instagram
  • Paid ads
  • Cream and black colourways
What you get at launch

Everything the shop needs on day one.

Each item below is part of the launch, so you can open the site and your Instagram knowing nothing is missing.

  • Planning

    Pre-production handled

    Casting and model releases, locations, a styling plan and a call sheet. You approve the plan and I run it.

  • Shoot

    One full day, photo and video

    Eight hours on set for your shop, homepage and about page, with clips captured for social along the way.

  • Photos

    50 to 60 edited photos

    Both products in both colours, worn as a set, plus homepage and about page frames and extra lifestyle images for your feed.

  • Video

    A library of 25 to 30 clips

    Graded and trimmed, ready to cut into reels, stories and ads.

  • Homepage

    A looping header

    A 10 to 15 second loop that shows the knit moving the moment someone lands on your site.

  • Instagram

    Three pinned posts

    Your first three posts, built so a new visitor understands the brand at a glance.

  • Strategy

    A launch social plan

    Positioning, content pillars, the pinned post plan and an 8-week launch calendar. You get it with either option.

  • Usage

    Full usage, delivered in 14 days

    Use every image and clip on your site, your socials and your paid ads. Files arrive within 14 days of the shoot.

Full Launch adds a 60 to 90 second brand story film with your three pinned posts cut from it.

Woman in a white long-sleeve tee leaning back in a cream chair by a bright window, looking off to the side
A homepage or about page frame from a past Fruitful shoot.
Investment

Build your plan.

Start with your launch shoot. Monthly content is optional and can join any time, and your total updates below.

1

Launch shoot

A full day on set, delivered in 14 days with full usage.

Essential

Photos, clips and a looping header.

$6,400One time
Edited photos
50 to 60
Video clips
25 to 30
Homepage loop
1
Pinned posts
3, static

Pre-production and casting, plus a launch social plan.

Full

Everything in Essential, plus a brand story film.

$8,800One time
Edited photos
50 to 60
Video clips
25 to 30
Brand story film
60 to 90 sec
Pinned posts
3, from film

Pre-production and casting, plus a launch social plan.

Models, locations and props are budgeted separately. We agree the amount before booking, and I bill it after the shoot.

2

Monthly content

What is available after launch. Add it now or any time later.

Starter

A steady rhythm for every drop.

$1,800Per month
Reels
4
Carousels
4
Posts a month
8
Posting rhythm
2/week

A monthly content plan and report.

Signature

More content, plus paid ads management.

$2,500Per month
Reels
8
Carousels
8
Posts a month
16
Posting rhythm
4/week

A monthly plan and report, plus 1 paid ads campaign with a weekly check.

Starts January 1 and is committed through April. Ad spend is a separate budget, agreed before the first campaign.

Launch shoot

Choose above

Monthly content

Choose above

First 4 months

Choose above

Email cole@fruitfulcreative.co
Submit my selections

Choose a launch shoot or a monthly plan to continue.

How you pay

Two payments for the launch shoot, then one monthly invoice.

On signing
50%$3,200 Essential
$4,400 Full
December 1
50%$3,200 Essential
$4,400 Full

Monthly content is billed on the 1st from January 1. Project expenses are billed after the shoot. Prices are in Canadian dollars, plus GST.

  • The drop shoot is included in the monthly price. Every reel and carousel is cut from it.
  • Each piece includes one round of revisions.
  • Extra reels are $250 and extra carousels are $150. Stories can be added at $300 per month for 3 a week.
  • Your team replies to comments and messages. I deliver the content and the plan.
  • Paid ads in Signature cover one campaign. Ad spend is billed separately and agreed before the first campaign.
  • The first four months, January to April, are committed. They cover your first two drops.
Recent work

A look you can judge before you book.

Two recent Fruitful shoots, in the same bright, natural light your brand deck describes.

Legs in light denim and black leather boots raised against a white backdrop
A white clothing rack with denim jackets, cream knits and a houndstooth coat on wooden hangers
Studio apparel shoot

Clothing on white

Bright white studio, natural poses and tight detail frames for a clothing brand.

Woman laughing with a small white dropper bottle held at her chin
Woman with long brown hair in a white long-sleeve tee, hand in her hair, looking at the camera
Woman in a white long-sleeve tee standing between sheer curtains at a window, arm raised over her head
Woman in a white tee and black shorts standing in an open glass doorway beside a pale curtain
Two women outside a dark modern house, one standing with a mug and one seated in the open sliding door
Lifestyle shoot

Real moments, real light

Window light, doorways and a deck, shot as moments for a product brand.

These images are from Fruitful shoots for other brands and are shown to illustrate light, framing and approach.

Next steps

From yes to launch.

  1. Choose your option

    Choose your launch shoot and, if you like, a monthly plan, then submit your selections.

  2. Sign and book the shoot

    I send the agreement and an invoice for the 50% booking payment. Your date is held once both are in.

  3. Plan the launch together

    We hold a social media strategy session and a pre-production meeting, then I plan the shoot day around your stock arriving.

Book a call

Key dates

Before December
Social media strategy session
December 18
Stock ships from Portugal
December 25 to January 1
Stock should arrive, 7 to 14 days after it ships. The ongoing content term begins January 1
Before the shoot
Launch shoot pre-production meeting, to set the shoot direction, approve models and locations, and suggest scenes
January 3 to 9
Target shoot window, once stock is in hand
14 days after the shoot
All launch files delivered
End of January
Launch
January to April
First four months of content, covering your first two drops
Cole McElheran, photographer and marketing strategist
Who you will work with

Hi, I'm Cole.

I'm a photographer and marketing strategist in Sherwood Park, Alberta. At Fruitful Creative Co I plan, shoot, edit and run the strategy myself, so the person who hears your goals is the person who makes the work.

I enjoy helping people with a real idea and a brand they care about turn marketing into something simple and clear. Your launch is that kind of project.

One person
From first call to final file
14 days
From shoot day to launch files
Sherwood Park
Edmonton and area, Alberta

Let's make January yours.

Book a call
Cole McElheran
Photographer and marketing strategist, Fruitful Creative Co
cole@fruitfulcreative.co
fruitfulcreative.co
Fruitful Creative Co Prepared for Yours Truly Boutique, October 30, 2026. Prices are in Canadian dollars and GST is added to each invoice.